As intelligent as she is beautiful, Alexa Chung is the ultimate It girl. She has walked for some of fashion’s biggest names, graced the covers of Harpers Bazaar and Elle, and is currently contributing editor for British Vogue. Her effortlessly chic style paired with her business drive has seen her become a fashion icon with a cult following of millions.
As the Midas of the sartorial world, it’s of little surprise that UGG have chosen Chung as art director for their first collaboration. If there’s anyone that can bring back the UGG – it’s Chung. As the boots that everyone from Kate Moss to us laypeople were wearing during the early 2000s, UGGs have had their moment. And like every fad that rapidly sweeps the masses, it has been through the fashion cycle. Worn. Loved. Shunned. Which has us wondering… can UGGs be a thing again in 2016?
On launching the Classic 2.0 boot, Chung has cast four of her friends, taking the photographs amidst each of their favorite settings. On speaking to Elle, she noted the importance that it is their ‘personality that comes through.’ On creating a concept that emphasizes the resurgence of the anti-trend – individualism – we’re sure that Chung’s creative mastery will re-ignite our UGG love.
While UGGs may be coming back, they’re sure to see a total style overhaul. Forget relegating them to your lazy-day wardrobe. Here are some of our favorite ways to style a pair of UGGs.
Get the look:
In need of more fashion inspo? Check out The Fall Trend That Makes Any Outfit Look Expensive
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